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Q Lawns overhauls its marketing to focus on domestic turf market

Q Lawns Logo Turf supplier Q Lawns has unveiled a raft of new marketing material in a bid to tap into the domestic lawn market reports Jack Sidders of Horticulture Week.

New brochures, a new-look website, a revised pricing policy and a brand new logo form the basis of a new marketing strategy the company hopes will raise awareness among the general public.

Sales and marketing manager Chris Carr said the company had seen domestic sales making up for a lack lustre landscape market last year.

He said: "Across the whole turf industry it's been very slow. Last year our industry enjoyed additional sales due the DIY market so this is really targeted at the domestic market more than the landscape market."

Q Lawns currently supply the domestic market direct from their web site, distributors or via the B & Q DIY Group.

The new brochure will be available to download through their new look website from this spring.

In the meatime, you can buy Q Lawns Turf and Top soil and Sedum by visiting The Perfect Lawn web site.

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