Keep Calm and Carry On was a poster produced by the British government in 1939 during the beginning of World War II, intended to raise the morale of the British public in the event of invasion. Seeing only limited distribution, it was little known. The poster was rediscovered in 2000 by a book seller based in the north of England and has been re-issued by a number of private sector companies, and used as the decorative theme for a range of other products.
The poster was initially produced by the Ministry of Information in 1939 during the beginning of World War II It was intended to be distributed in order to strengthen morale in the event of a wartime disaster. Two-and-a-half million copies were printed, although the poster was distributed only in limited numbers. The designer of the poster is not known.
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