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Keep Calm ....

Keep Calm

Keep Calm and Carry On was a poster produced by the British government in 1939 during the beginning of World War II, intended to raise the morale of the British public in the event of invasion. Seeing only limited distribution, it was little known. The poster was rediscovered in 2000 by a book seller based in the north of England and has been re-issued by a number of private sector companies, and used as the decorative theme for a range of other products.

The poster was initially produced by the Ministry of Information in 1939 during the beginning of World War II It was intended to be distributed in order to strengthen morale in the event of a wartime disaster. Two-and-a-half million copies were printed, although the poster was distributed only in limited numbers. The designer of the poster is not known.

The poster was third in a series of three. The previous two posters from the series, "Freedom Is In Peril. Defend It With All Your Might" (400,000 printed) and "Your Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory" (800,000 printed) and were issued and used across the country for motivational purposes, as the Ministry of Information assumed that the events of the first weeks of the war would demoralise the population.

Planning for the posters started in April 1939; by June designs were prepared, and by August 1939, they were on their way to the printers, to be placed up within 24 hours of the outbreak of war. The posters were designed to have a uniform device, be a design associated with the Ministry of Information, and have a unique and recognisable lettering, with a message from the King to his people. The slogans were created by civil servants, with Waterfield coming up with "Your Courage" as "a rallying war-cry that will bring out the best in everyone of us and put us in an offensive mood at once". These particular posters were designed as "a statement of the duty of the individual citizen", un-pictorial, to be accompanied by more colloquial designs. The "Your Courage" poster was much more famous during the war, as it was the first to go up, very large, and was the first of the Ministry of Information's posters. The press, fearful of censorship, created a backlash, and thus a lot of material related to these posters has been kept by archives.

Perhaps we should have a design made that reads "Keep Calm and Mow The Lawn"

Many gardeners are scared of their lawns.  They need not be as lawns are tougher than you think so long as they contain desirable turf grasses.  Gardeners are quick to trim or re shape their trees, hedges and shrubs after some careful consideration based upon advice sought from gardening books.  Sadly, lawns always have a really small section in gardening books so sound advice is sometimes hard to find.  For example, in The Royal Horticultural Society 'Dictionary of Gardening' published in 1999 by way of four volumes of approx 900 pages each, lawns take up only 8 pages, that's 8 pages out of 3600 pages!!   You see my point.  There are over 350 pages on lawns and their care on this lawn blog so we are really ahead of the game it appears.

Help is at hand - The Lawn Guide and there is a lot of information on this lawn advice blog to help you too should you type in some keywords in the search facility at the top right of the blog.

Thanks to Wikipedia for the text above on Keep Calm and Carry on



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